AnalyticsUnderstanding Analytics
IntermediateAnalytics

Understanding Analytics

Master your analytics dashboard and use Daniel's insights to improve your marketing performance.

9 min read
4 Steps
Updated October 7, 2025

1. Navigate to Analytics

Click on "Analytics" in the main navigation to access your performance dashboard. You'll see an overview of all your connected accounts with key metrics at a glance.

Pro Tips

  • Use date range filters to compare periods
  • Toggle between platform views or see aggregated data

2. Review Key Metrics

Daniel tracks essential KPIs including reach, impressions, engagement rate, click-through rate, follower growth, and top-performing content. Each metric includes trend indicators showing whether performance is improving.

Pro Tips

  • Focus on engagement rate over vanity metrics
  • Track week-over-week changes for trends
  • Set monthly goals and track progress

3. Identify Trends

Use Daniel's AI-powered insights to spot patterns in your content performance. He identifies which content types, posting times, and topics resonate most with your audience. Look for the "Insights" tab for detailed recommendations.

Pro Tips

  • Review top posts monthly to identify patterns
  • Note which days and times perform best
  • Track which content themes drive engagement

4. Optimize Strategy

Apply Daniel's insights to improve future content. If educational posts outperform promotional ones, adjust your content mix. If evening posts get more engagement, update your schedule. Daniel provides actionable recommendations each week.

Pro Tips

  • Test Daniel's recommendations one at a time
  • Give changes 2-3 weeks to show impact
  • Document what works for your team

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